Robert E. Low started Prime in Urbana, Missouri, in 1970 with one dump truck. Robert's vision of providing the ultimate in customer satisfaction enabled Prime to expand rapidly to become a $50 million operation by 1980, when the company relocated corporate headquarters to Springfield, Missouri. The early 80's ushered in an era of deregulation, a national economic slow-down, and an unprecedented purge in the trucking industry.
Prime, though they downsized operations considerably, remained resolute and diligent in their efforts. As a result, the company focused primarily on those areas of expertise which had proven to be most profitable. Emphasis was placed initially on refrigerated business and later expanded to include flatbed and brokerage services. Cost controls, customer service enhancements, and an aggressive effort to recruit the most qualified personnel in the industry enabled Prime to continue to prosper while providing superior and reliable transportation services.
Since 1986, Prime has experienced a steady growth in revenue every year. Prime's personnel, equipment, and technology remains on the cutting edge of the transportation industry, and the company's growth remains steady and well-managed. Prime continues to position itself to serve customers well into the new millennium.